SUIT CHALLENGE
SUIT CHALLENGE
HUGO BOSS
Creative Direction
Design
Editing

BOSS HAS ALWAYS BEEN KNOWN FOR THEIR STYLE AND THEIR TAILORED SUITS BUT WITH THIS CAMPAIGN THE SPOTLIGHT WAS PUT ON THE USE OF THEIR SUITS RATHER THAN THE BRAND ITSELF.

I WAS TASKED TO SHED SOME LIGHT ON WHAT'S POSSIBLE TO DO WHILE WEARING A SUIT. I PICKED ATHLETES FROM THE WORLDS OF BMX, BASKETBALL, SKATEBOARDING, DANCING AND FREERUNNING.