All of us are driven by something — craving or obsession, passion or pastime. A drive to seek out the things that inspire us. The Chinese call it a YEN.
YEN GIN was developed by award winning mixologist and Gin with a carefully selected concoction of native botanicals. The flavour of YEN Gin pays homage to the beauty of New Zealand’s natural environment and its abundance of biodiversity.
I was the mastermind behind the branding, personality and design of the YEN brand and its exclusive membership club experience.
